Mobile Industry is experiencing a devastating change phenomenon. A small communicating handset has transformed into a mini computer maintaining its original functionality also. Numerous Companies have integrated the qualities of computer on mobile phones for enhanced functioning. Experience Googles role in this dynamism.
Google is a supreme power for the past decade in the web industry. It processes billions of search requests every day. However, Google’s dominance is only limited to desktop PC, which is gradually being replaced by the small screen mobile devices. Every year sale of mobile is increasing; currently it is three times more as compared to desktop. The launch of Android OS is Google tactic to expand its infiltration into the speedily growing profitable mobile market.
The Android platform is Google’s outstanding business model. Android technology is an entirely open-source platform. Developers can create mobile applications by using the phones core features. Android developers equipped with the tools that allow applications to collect data using a variety of the platform like the Internet or other users.
The Android OS committed to bringing the same experience users have on a desktop personal computer to the mobile phone. Mostly, mobile phones operate in a closed environment where applications permitted by the producer can be allowed to run on devices. However, With Googles Android, software developers can install any software they develop, quickly. The cost reduction in application development opens a new market segment for software developers.
Google is the owner of multibillion dollar advertising business on the web and planning to shift this to the mobile domain. Smaller display screen is a big challenge to advertising space. In spites of some limitation, mobile devices have opened the new doors of opportunities due to location based adverting. Market can target directly to potential consumers. All Androids mobile devices are connected to the Internet to help achieve location-based advertising services.
In this competitive world, developing space in the market is not an easy task not even for the big boss like Google. There are numbers of barriers for Google before reaching the success point. The main obstacle to Android’s victory is the indolence with which mobile network service providers are adopting Android machine.
The Googles Android mobile OS have also faced opposition from phone manufacturers for multiple reasons. Some of them feel that operators and users will totally re-customize phone application that makes their own applications useless and destroys their unique identity. Others fear mobile OS without licensing fees could flood new company into the market. This will adversely affect their market share for the existing mobile company.